If advertising can get us to consume the KFC double down – a virtual hand-held heart attack -- could it get us to eat our vegetables? We set out to answer that question when The New York Times and Bolthouse farms asked us to create a fictional campaign to rebrand broccoli.







The New York Times
Good Mythical Morning
PSFK
The Denver Egotist
NPR
The Food Network


After the success of Broccoli Vs Kale, We were approached by a national Broccoli grower to adapt the campaign for their brand. So we created The Alpha Vegetable.

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