We didn’t just build an ad campaign to fight childhood obesity. We built a brand. From scratch. Without touting a single health benefit or handing out a single guilt trip, FNV shamelessly markets to kids in the same way that processed food companies have for years. And instead of allowing our consumer to see right through our strategy, we wear it on our sleeves. The Fruits and Vegetable marketing machine has arrived, America. Prepare to be marketed to.




CASE STUDY






CELEB RECRUITMENT VIDEOS


PRINT AND OOH


PACKAGING


PRESS


TIME MAGAZINE
ADAGE
U.S. NEWS & WORLD REPORT
CHIGAGO TRIBUNE