WOW! is a cable company that truly believes in doing things differently. They pride themselves on their award-winning customer service, and their employees who go above and beyond for their customers. It was important for the campaign to demonstrate their brand personality and promise in an ownable way, while featuring actual employees. The result was a unique, quirky world built entirely in paper miniature.

The Denver Egotist


We also created a series of broadcast spots that featured real employees talking about WOW! in all their unrehearsed awkwardness. Then we took what they said literally and filmed scenes to match.